About We Love Travel!
A Tourism Recovery Pop-Up
The love for travel connects – across all borders. This will not change, not even in our much-cited “new normality”. The past weeks and months have presented the entire industry with enormous challenges. The ITB Berlin and the Berlin Travel Festival are therefore joining forces in creating a unique platform to help the travel community find its road out of the crisis: “We Love Travel! – a tourism recovery pop-up”. Combining the decades of experience of the world’s largest travel trade fair with the young, dynamic spirit of the festival, we invite you to the Arena Berlin from 16 to 18 October 2020.
We want to look back together and draw an interim conclusion, but also look ahead and inspire new ideas. We Love Travel! brings everyone together – tourism professionals, hoteliers, restaurateurs, and travelers alike – including content creators such as Instagrammer and bloggers.
We Love Travel! is a hybrid event, offering a unique combination of digital and physical presence. Companies have the possibility to present themselves digitally as virtual exhibitors or on-site in the arena with a stand.
Visitors can either be present on-site or experience the entire three-day program – including all network events and exhibitor offers – live at www.welovetravel.berlin.
On the agenda are exhibition space, networking formats, presentations, and discussion panels that appeal to both travelers and industry representatives.
But We Love Travel! is not only a platform for wanderlust and inspiration after a long period of “abstinence”, it also provides the framework for an open and constructive discussion about what travel should look like in the future after the unprecedented cutback. Participants from all segments of the industry will address the question: Will we return to old patterns in Corona or will we experience an all-encompassing break?
The framework conditions for our tourism pop-up are anything but static. They, therefore, reflect the current zeitgeist in the (travel) world. The only thing certain at the moment is that nothing is really certain. So let’s take up the challenge!