Zambia Tourism Agency

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Zambia Tourism Agency was established through an Act of Parliament and is responsible for marketing and promoting Zambia as a tourist destination.

Zambia is a beautiful African country that lies in Southern Africa. The country is an oasis of peace and this is reflected through its friendly people.
Zambia is the home of the Victoria Falls, one of Seven Natural Wonders of the World and is a World Heritage Site. Predominantly a natural-based tourist destination, other tourist attractions in Zambia include 20 national parks – the source of bespoke walking, drive and canoe safaris; rivers and lakes.