Michael Buller

He is a travel professional through and through: The online expert Michael Buller started his career in tourism in the finance and controlling department of the car rental broker Holiday Autos. In 2007 Buller became self-employed and still advises a number of companies today. In addition to classic tourism, Michael Buller has acquired extensive expertise in the online travel industry. His know-how and experience led to his election in 2009 as chairman of the industry representation for digital tourism, the Verband Internet Reisevertrieb e.V. (VIR). With more than 90 companies, a large number of the most important market participants are members. These are divided into the four clusters OTA, Supplier and Tour Operator, Service and Travel Technology providers and Start-ups. As part of his role, Michael Buller is committed to the digitalisation of the industry and its perception in politics. This commitment combined with his experience made him an unofficial spokesperson for the digital tourism industry.