Co-founder & COO (Customer Alliance)
Torsten Sabel is Managing Director, Chief Operating Officer (COO) and co-founder of Customer Alliance, one of the European market leaders for Customer Experience and Online Reputation Management. In his role, he is responsible for operational business, human resources and corporate development. Torsten also plays a key role in optimizing internal processes.
While still at school, he decided to do an apprenticeship as a hotel specialist at the Fairmont-Raffles-Swissotel in Berlin and New York City. He graduated in Business Administration with a specialization in Hospitality Management at the Zuyd University of Applied Sciences, Service Design at the Hong Kong Polytechnic University as well as International Marketing/Internet Technologies at the Maastricht University. After graduating, he founded Customer Alliance in 2009, together with his school friend Moritz Klussmann.
In addition, Torsten is advisory board member of the Hospitality Sales and Marketing Association International (HSMAI) and he is a member of the German Hotel Association (Deutscher Hotelverband, IHA).